Monday, 25 April 2016
Friday, 15 April 2016
Task 10
Intro what is film distribution?
Film distribution is the process of making a movie available for viewing by an audience. This is normally the task of a professional film distributor, who would determine the marketing strategy for the film, the media by which a film is to be exhibited or made available for viewing, and who may set the release date and other matters. Distribution involves advertising.
What is the distributor's role?
A distributor will work out who will want to see a film, how it should be distributed and why.
What's a distribution plan?
The plan a distributor would make when considering how to market the film. They would consider audience and genre along with marketing techniques.
What's a P + A budget?
This is called a print and advertising budget. It is the budget a distribution company would use for marketing.
What is the distributor's role?
A distributor will work out who will want to see a film, how it should be distributed and why.
What's a distribution plan?
The plan a distributor would make when considering how to market the film. They would consider audience and genre along with marketing techniques.
What's a P + A budget?
This is called a print and advertising budget. It is the budget a distribution company would use for marketing.
What is the average distribution cost for a big six film?
The average cost is around $50 million.
What does the distribution budget include?
Advertisements, commercials, radio adverts, posters, billboards, press release, online adds,
What is a simultaneous release?
This is a new method of releasing films. Some companies have decided to release there film on DVD and in Cinemas at the same time. Or online and in Cinemas ect.
What are some main distribution companies?
20th Century Fox Film Co. Ltd.
Aardman Animations
Artificial Eye
Axiom Films
Ayngaran International (Tamil films only)
Buena Vista International
Cinema International Corporation (CIC)
Columbia Pictures
The average cost is around $50 million.
What does the distribution budget include?
Advertisements, commercials, radio adverts, posters, billboards, press release, online adds,
What is a simultaneous release?
This is a new method of releasing films. Some companies have decided to release there film on DVD and in Cinemas at the same time. Or online and in Cinemas ect.
What are some main distribution companies?
20th Century Fox Film Co. Ltd.
Aardman Animations
Artificial Eye
Axiom Films
Ayngaran International (Tamil films only)
Buena Vista International
Cinema International Corporation (CIC)
Columbia Pictures
What do you think is the link between audiences and distribution?
A distributor has to highly consider audience when marketing the film. If the advertisements aren't going to reach the target audience then no one will be able to see the film.
Define target market audience? What's audience positioning?
******************* Couldn't find anything for this.
Why is the release date crucial?
People want to release films around the same time as holidays and school breaks so that children will go and see there film in this period. Batman Vs Superman was released on Good Friday which is good as it allowed people to go and watch the film throughout the Easter holidays.
What is self distribution?
People who distribute film themselves by handing out leaflets and advertising online for free by themselves.
A distributor has to highly consider audience when marketing the film. If the advertisements aren't going to reach the target audience then no one will be able to see the film.
Define target market audience? What's audience positioning?
******************* Couldn't find anything for this.
Why is the release date crucial?
People want to release films around the same time as holidays and school breaks so that children will go and see there film in this period. Batman Vs Superman was released on Good Friday which is good as it allowed people to go and watch the film throughout the Easter holidays.
What is self distribution?
People who distribute film themselves by handing out leaflets and advertising online for free by themselves.
Task 9
1. Mainstream - safe genre films that are distributed to mass, national and often international audiences
2. Independent - films that have more localised appeal and niche audiences and that often utilise digital technologies to create 'brand awareness'. Independent films do not have access to extensive distribution networks.
3. Production (stages)
Pre- production – Casting, planning, script writing
Production - shooting
Post Production - editing
4. Distribution - getting the films out to cinemas and paying for the advertising and marketing
5. Marketing - The action or business of promoting and selling products or services including market research and advertising.
6. Exchange-
7. Multinational Conglomerate - large organisations whose business interests are global, utilising synergy and convergence and also cross media ownership.
8. Monopoly - where one company dominates the market
9. Oligopoly - where four or more companies dominate the market
10. Name the Big Six (90% of box office takings) - The big 6: Universal, Columbia, Paramount, 20th Century Fox, Disney, Sony
11. Horizontal Integration
(also known as cross media ownership) - where one media company acquires another media company in the same sector eg Vue acquiring Warner Village Cinemas in 2003
12. Vertical Integration - where the means or production and distribution are controlled by one company
13. Synergy - where two or more compatible products sell each other eg. a film and CD (8 Mile)
14. Merchandising - where the popularity of film are manipulated through the sales of spinoff goods eg. t-shirts and associated clothing, wristbands, stickers, badges and mugs
15. Ultra Violet - A marketing technique where there is a code in a DVD that you can use to share with other people so they can watch the film.
16. Above the Line - the list of individuals who guide, influence and hopefully add to the creative direction, process and voice of a given narrative in a film and their related expenditures. These roles include but are not limited to the screenwriter, producer, director and actors.
17. Below the Line - a term derived from the top sheet of a budget (Motion Picture, Television, Commercial, Industrial, Student Film, Documentary).
18. Technological Convergence/Cross media convergence - companies coming together vertically or horizontally. When new technologies are created which take over from the past technologies and perform the same task but in a more advanced manner.
19. Consumption - how much of what people buy (cinema ticket, food etc).
20. Exhibition - the retail branch of film industry. To some extent control how films are programmed, promoted and presented to the public.
21. Piracy - the unauthorised use or reproduction of someone else's work (filming a film at the cinema)
22. Hollywood Franchise 4S Model – synergy, spectacle, sequelisation, story
23. Tie-In - work of fiction or other product based on a media property such as a film, video game, television series,board game, web site, role-playing game or literary property.
24. Globalisation - where films are distributed around the work through elaborate cross media networks
2. Independent - films that have more localised appeal and niche audiences and that often utilise digital technologies to create 'brand awareness'. Independent films do not have access to extensive distribution networks.
3. Production (stages)
Pre- production – Casting, planning, script writing
Production - shooting
Post Production - editing
4. Distribution - getting the films out to cinemas and paying for the advertising and marketing
5. Marketing - The action or business of promoting and selling products or services including market research and advertising.
6. Exchange-
7. Multinational Conglomerate - large organisations whose business interests are global, utilising synergy and convergence and also cross media ownership.
8. Monopoly - where one company dominates the market
9. Oligopoly - where four or more companies dominate the market
10. Name the Big Six (90% of box office takings) - The big 6: Universal, Columbia, Paramount, 20th Century Fox, Disney, Sony
11. Horizontal Integration
(also known as cross media ownership) - where one media company acquires another media company in the same sector eg Vue acquiring Warner Village Cinemas in 2003
12. Vertical Integration - where the means or production and distribution are controlled by one company
13. Synergy - where two or more compatible products sell each other eg. a film and CD (8 Mile)
14. Merchandising - where the popularity of film are manipulated through the sales of spinoff goods eg. t-shirts and associated clothing, wristbands, stickers, badges and mugs
15. Ultra Violet - A marketing technique where there is a code in a DVD that you can use to share with other people so they can watch the film.
16. Above the Line - the list of individuals who guide, influence and hopefully add to the creative direction, process and voice of a given narrative in a film and their related expenditures. These roles include but are not limited to the screenwriter, producer, director and actors.
17. Below the Line - a term derived from the top sheet of a budget (Motion Picture, Television, Commercial, Industrial, Student Film, Documentary).
18. Technological Convergence/Cross media convergence - companies coming together vertically or horizontally. When new technologies are created which take over from the past technologies and perform the same task but in a more advanced manner.
19. Consumption - how much of what people buy (cinema ticket, food etc).
20. Exhibition - the retail branch of film industry. To some extent control how films are programmed, promoted and presented to the public.
21. Piracy - the unauthorised use or reproduction of someone else's work (filming a film at the cinema)
22. Hollywood Franchise 4S Model – synergy, spectacle, sequelisation, story
23. Tie-In - work of fiction or other product based on a media property such as a film, video game, television series,board game, web site, role-playing game or literary property.
24. Globalisation - where films are distributed around the work through elaborate cross media networks
Thursday, 14 April 2016
Task 7
From the survey I conducted I found that the most popular days to go to the cinema is Friday, Saturday and Sunday due to it being the weekend therefore most people have more free time. The most popular genre of film is comedy and the second is action films. The top grossing comedy film 2015 is Inside Out closely followed by Minions. The top grossing action film of 2015 is Star Wars (The Force Awakens) closely followed by Jurassic World. According to the survey most people hear about films through trailers and social media. Most of them prefer US films as more of the blockbuster films are made in the US. Most people prefer 2D films as they are cheaper and more comfortable to watch. In the survey there were very few people who had seen more than 5 3D films. If they do not watch films in the cinema they watch them illegally or pay for them on box office or Netflix. Most audiences visit the cinema with friends as they share the same interest in films as they do. Most audiences visit the cinema in town so Odeon and they go on the weekend.
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